On our reserach we have uncovered severeal ways of working with user driven innovation in a company perspektiv. We have developed a figure with 2 dimensions illustrating how users can be a part of an innovation process: A user can either be directly or indirectly involved in the innovation process, and the knowledge being tapped from the user can be related to either acknowledged or unackacknowledged needs. This gives 4 broad areas of how companies can work with user driven innovation: a) User tests, based on marketing understanding; user ethnography, where users are observed and interviewed; user innovation, where advanced users innovate together with the company; and user participation, where users partiticate in shaping the ideas for the innovation. (See figure)
Sunday 1 November 2009
Monday 26 October 2009
Workshop with Experts
On a work shop we discussed our findings, framework and thought with selected innovation professors. E.g. We mapped the different approaches to user driven innovation 3 dimensionally.
We thanks the Professors; Axel Rosenø, Lars Bo Jeppesen and Steffen Jöhncke, for their participation.
We thanks the Professors; Axel Rosenø, Lars Bo Jeppesen and Steffen Jöhncke, for their participation.
Monday 19 October 2009
Vestforbrændingen: Involving Advanced Users in Developing Recycle Containers
We meet with Brit Schøt-Nielsen to hear about the process in 1997 - 1999, when they where developing these recycle containers. The containers have now become the new standard for recycle containers in Denmark.
Monday 28 September 2009
DI Involves Childeren and Food Companies in User Innovation
See more at www.food-lab.nu Thank you Lise!
Mutopias User Involvement Board Games
SAS innovating with users
Dear David Gram, Thank you for the interview.
SAS involves frequent flyers in their innovation proces
SAS involves frequent flyers in their innovation proces
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