Forms of user driven innovation

On our reserach we have uncovered severeal ways of working with user driven innovation in a company perspektiv. We have developed a figure with 2 dimensions illustrating how users can be a part of an innovation process: A user can either be directly or indirectly involved in the innovation process, and the knowledge being tapped from the user can be related to either acknowledged or unackacknowledged needs. This gives 4 broad areas of how companies can work with user driven innovation: a) User tests, based on marketing understanding; user ethnography, where users are observed and interviewed; user innovation, where advanced users innovate together with the company; and user participation, where users partiticate in shaping the ideas for the innovation. (See figure)

Workshop with Experts

On a work shop we discussed our findings, framework and thought with selected innovation professors. E.g. We mapped the different approaches to user driven innovation 3 dimensionally.



We thanks the Professors; Axel Rosenø, Lars Bo Jeppesen and Steffen Jöhncke, for their participation.

Vestforbrændingen: Involving Advanced Users in Developing Recycle Containers

We meet with Brit Schøt-Nielsen to hear about the process in 1997 - 1999, when they where developing these recycle containers. The containers have now become the new standard for recycle containers in Denmark.

DI Involves Childeren and Food Companies in User Innovation

See more at www.food-lab.nu Thank you Lise!

Mutopias User Involvement Board Games

The architects at Mutopia are involving users by using board games:



Thank you for an interesting interview and for the photos

SAS innovating with users

Dear David Gram, Thank you for the interview.

SAS involves frequent flyers in their innovation proces

IO Interactive interview

Interviews concerning Kompan and 'The patients briefcase'

Thank you to Michael Laris (Kompan) and Michael Hansen Nord ( The patients briefcase) for two very interesting interviews.

















We found Michael Hansen Nord to be a wonderful example on a lead user innovator and Kompan has cerainly involved the children, who use their play grounds in their innovation process.

Stay posted to hear more....

Companies we have interviewed in Denmark in the last week

In the last week we have interviewed:
Linda Yvonne Friis, Senior Application Specialist from Danisco
Michael Qvortrup, Design Manager from Danfoss
Lars Thøgersen, Founder and Director from CPH Design
Lau Kofoed Kierstein,Research Manager from PlayAlive
Anders Vognsen, Management partner from Nordea
Robert Schønrock Nielsen, Business Researcher Phd from Codan

Our partners

We are working with partners in several countries:
Sweden - http://www.dotank.se
Norway - http://www.aho.no/
Finland - http://www.taik.fi/mo/english/

Great experiences in Chicago at EPIC

We are back in Copenhagen again after meeting with many interesting people in Chicago at the EPIC conference! It was useful for our project purpose to see that so many companies, especially in the US, are using ethnografic methods to develop front end innovations. After all the intelectual stimulation we also had time for some cultural stimulation!

The companies we interview

The figure shows the innovation process which most companies use - depicted in 8 steps. We are looking for companies that involve users in these steps.

The companies we are interviewing regarding an innovation project fulfill 3 criteria: 1) They have involved users in the innovation process 2) The project is completed and a product or service is launced on the market 3) The project can show results such as e.g. sales or improved processes

EPIC

Our team is off to Chicago and EPIC - see you all there!

Welcome to Innovation with users

Hello to all interested!
We are a team in FORA (Erhvervs- og Byggestyrelsens enhed for forskning og analyse) in Denmark who are looking for companies that involve users in the innovation process.

This blog is for all the people we meet and interview - and anyone interested in innovation.

We are starting in Denmark - interviewing all the great companies such as Lego, Danisco and Novo Nordisk. Once we have found all the innovative companies in this country, we will be looking abroad - to the US, the UK and Europe - and what about Japan??

Do you know any companies that have involved users in the innovation process when developing new products or services?? We would love to know!

Next week we will be in Chicago attending EPIC - maybe we will meet you there and you can tell us your company's story!

If you want to know more have a look at: http://www.foranet.dk/Om%20FORA/Medarbejdere/Analytikere/Data/Tanja%20Bisgaard.aspx

Can't wait to hear from you! Lise, Josefine, Casper and Tanja