

We found Michael Hansen Nord to be a wonderful example on a lead user innovator and Kompan has cerainly involved the children, who use their play grounds in their innovation process.
Stay posted to hear more....





The figure shows the innovation process which most companies use - depicted in 8 steps. We are looking for companies that involve users in these steps.
The companies we are interviewing regarding an innovation project fulfill 3 criteria: 1) They have involved users in the innovation process 2) The project is completed and a product or service is launced on the market 3) The project can show results such as e.g. sales or improved processes